We started this company because we know what's at stake.
Faebl exists because our founders have been on the other side of the phone call.
We've been the person who needed treatment and didn't know where to turn.
We've been the family member searching for help at 2am.
Faebl exists because our founders have been on the other side of the phone call.
We’ve been the person who needed treatment and didn’t know where to turn.
We’ve been the family member searching for help at 2am.
Why We Built Faebl.
Our mission is to make high-quality treatment centers as visible as possible, so help is easy to find the moment someone is ready to look.
The treatment industry has a visibility problem.
Excellent facilities that genuinely change lives stay hidden online while families in crisis struggle to find them. Meanwhile, facilities that prioritize revenue over outcomes have figured out how to dominate the search results.
The wrong programs are easy to find.
The right ones aren’t.
We built Faebl to fix that.
But what drives this company isn’t just our track record. It’s the fact that we’re both in long-term recovery. We’ve been on the other side of this. We know what it’s like to need help and not know where to turn. That’s why this work is personal to us in a way that goes beyond business.
Together we bring more than 20 years of combined experience in marketing, operations, and business development, including hands-on experience running treatment operations.
We’ve worked with over 100 facilities, coached countless admissions directors and their teams, and failed a thousand times before building a system that actually works.
What we’ve developed is rapidly becoming one of the most advanced marketing-to-admissions platforms in the industry: a full-funnel system that connects ad spend to calls to admits to billing value, with nothing falling through the cracks.
We wake up every day thinking about how to help our clients find and treat their clients, because every admission isn't just a number on a dashboard. It's someone getting the chance we got.
That combination - deep expertise plus lived experience - is why we understand both sides of the equation: how to build visibility that actually works, and why it matters so much that the right facilities get found.
Michael Krowne
& Justin Orden
Co-Founders
"I want to live in a
world where everyone gets
the same shot at a second
chance that I got."
Our Approach to This Work.
metrics
Most marketing agencies measure success by how many leads they generate. We measure success by how many people actually get admitted and get help. That distinction shapes everything we do.
We built our entire system around the metrics that matter to treatment centers:
- Cost per qualified call
- Conversion to admission
- And ultimately, billing value generated
system
Our proprietary Ideal Client Acquisition System scores every zip code in the country based on:
- Insurance density
- Demographic data
- Payer mix alignment
That means we're not just driving traffic.
We’re driving the right traffic from the places where your ideal clients actually live.
Not clicks.
Not impressions.
Not leads that go Nowhere.
money
Every dollar works harder because we’ve eliminated the waste before we spend it.
We also work differently than most agencies. We don’t hand off leads and walk away.
We work with your admissions team to make sure those leads convert, because we’ve seen too many facilities invest in great marketing only to lose opportunities at the intake stage.
The full funnel is our responsibility, from the first click to the first call to admission.
Partnership
We’re selective about who we work with.
We partner with one facility per market and keep our client roster intentionally small so we can deliver the attention and results that actually move the needle.
We built our entire system around the metrics that matter to treatment centers:
If we're not confident we can help you, we'll tell you.
Who We Are.
We treat admissions the same way we treat media: as a system that can be measured, optimized, and improved.
That means building the infrastructure to see what’s happening, then working with your team to fix what’s broken.
Our team includes specialists in paid media, SEO, social media, content, design, and web development, as well as admissions operations.
Many have worked in or alongside treatment facilities. We hire people who understand the space and care about the outcome.
Michael Krowne
Chief Executive Officer
Co-Founder
Michael Krowne is an entrepreneur, growth strategist, and recovery advocate dedicated to helping addiction treatment organizations reach more people who need life-changing care. With more than 20 years of experience in marketing, business development, and operations, Michael has helped treatment organizations significantly expand their impact by improving how they connect with individuals seeking recovery. His work combines data-driven growth strategies with a deep understanding of the recovery community.
Michael took the long road to get here, spending years in active addiction and ultimately experiencing homelessness and crisis that nearly ended his life. After finding a path to a second chance through treatment, and experiencing a personal transformation in recovery, he is on a mission to help others transform adversity into opportunity and to ensure that as many people get the same shot at a second chance that he got.
In addition to leading Faebl Studios, he mentors entrepreneurs, speaks about recovery and resilience, and advocates for better access to addiction treatment and recovery resources.
Justin Orden
Chief Revenue Officer
Co-Founder
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Justin’s mission is simple: help more people find recovery while helping mission-driven organizations grow and thrive.
BY THE NUMBERS
What We've Built.
Since founding Faebl, we've generated more than 10,000 admissions and over $300 million in billing value for our client facilities. We work with treatment centers across the country, from early-stage programs to established multi-site operations.
We partner with one facility per market and keep our client roster intentionally small so we can deliver the attention and results that actually move the needle.
The first growth accelerator exclusively for the substance use treatment industry.
Let's Talk About Your Facility.
If you’re running a treatment center that genuinely cares about outcomes, and you want a marketing partner who shares that commitment, we should talk. Schedule a strategy call and we’ll show you what a partnership could look like.
Schedule a strategy call. We’ll audit your current performance, identify the biggest opportunities, and show you exactly what a partnership would look like.