Stop Paying for Clicks.
Start Paying for Admissions
Most treatment centers waste thousands on Google Ads every month because their agency doesn’t understand treatment.
We built an entirely different approach: one designed around cost per admit, not cost per click.
Your Google Ads
Spend Is Probably Leaking.
Here’s what we see when treatment centers come to us after working with other agencies:
Money disappearing into the wrong zip codes
Calls flooding in that never convert
Google's automation running the show
Without tight controls and deep industry knowledge, automation optimizes for signals that don’t translate to admissions.
No visibility
into what's actually
working
When you ask your agency which ads are driving admits (not leads, not form fills; admits), they can’t tell you.
The result?
You're left guessing whether your ad spend is actually building your census or just burning cash.
Why Generic Agencies Fail Treatment Centers.
Treatment marketing isn't e-commerce. It isn't lead gen for home services.
When a generalist agency takes on a treatment center account, they bring retail playbooks to a healthcare problem.
They optimize for metrics that look good in dashboards but don't translate to beds filled.
They don't understand payer mix.
The difference between a PPO admit and a Medicaid inquiry is the difference between $30,000 in billing and zero. If your agency isn't thinking about insurance from the first keyword selection, they're not thinking about your business.
They don't understand the decision journey.
Families in crisis don't convert like B2B prospects filling out demo requests. The psychology is different. The timeline is different. The trust signals that matter are different. Cookie-cutter landing pages and generic ad copy won't work in this industry.
They don't understand your operations.
When your ads drive calls that your admissions team can't close - wrong fit, wrong expectations, poorly qualified - marketing and admissions end up blaming each other while admits leak out of the funnel.
We work with treatment centers that came to us spending 7 or 8 figures a year on Google Ads with little to show for it.
The problem wasn't the channel.
It was the execution.
We don't manage
Google Ads campaigns.
We build admissions engines.
Every decision we make – keyword selection, bid strategy, geographic targeting, ad copy, landing page design – ladders up to one question: Will this lower cost per admit?
Proprietary Geographic Targeting.
Meet the
Ideal
Client Acquisition System.
We built something we call the Ideal Client Acquisition System. It scores every US zip code on a 0-100 scale using more than 33,000 data points: insurance density, demographic signals, treatment-seeking behavior patterns, and variables we've validated through years of campaign performance data.
Manual Control Where It Matters.
We know how leverage
over campaign performance.
Google wants you to trust the machine. We don't.
We use advanced targeting, structured bidding, and bottom-of-funnel coverage to maintain leverage over campaign performance. We know which levers to pull because we've been pulling them for treatment centers - and only treatment centers - for years.
Every test we run, every bid adjustment we make, every keyword we add or exclude ties back to admit data. Not impressions. Not click-through rate. Admits.
Full-Funnel Accountability.
We connect
the dots all the way to revenue.
A click isn't an admit. A call isn't an admit. Even a completed assessment isn't an admit.
We build campaigns with the entire funnel in mind. That means:
- Call tracking tied to source and keyword, so we know exactly which ads produce admits
- Clear definitions for inquiry, opportunity, and admit, aligned with your admissions team’s language
- Visibility from ad spend through billing value, so you can see exactly what your marketing investment returns
What Changes
When You Work With Us.
lower cost per lead
41% to 83% lower cost per qualified lead compared to their previous agency.
Fewer junk calls
Fewer junk calls and higher-intent conversations for the admissions team.
Fewer junk calls
Stronger conversion from first call to admit because we’re attracting the right callers.
Predictable scaling
Predictable scaling once cost-per-admit targets are met. We know which levers to pull to grow volume without blowing up CPA.
Across our client portfolio, we've generated more than 10,000 admissions and over $300 million in billing value.
Who This Is For.
We’re selective about who we work with.
We partner with one facility per market, and we don’t take on every account that comes our way.
We're a fit if
You care about cost per admit, not vanity metrics.
You’re ready to implement proper call tracking and CRM visibility.
You value ethical marketing and long-term brand trust.
Discovery and Audit
90-Day Performance Plan
Launch and Iterate
Scale
Why Faebl.
Sober‑founded & mission‑driven
We built this company because families deserve better paths to care. We know what’s at stake because we’ve lived it
Treatment Only Focus
We don’t dabble in treatment marketing between e-commerce clients. This is all we do. PPO dynamics, out-of-network billing realities, and admissions operations inform everything we build
Proprietary systems you can't get elsewhere.
Our Ideal Client Acquisition System and targeting frameworks exist because we’ve invested years building and refining them specifically for treatment
One facility per market
Full accountability from spend to admit to billing
We don’t report on clicks and disappear. We connect the dots to revenue and hold ourselves accountable to outcomes you actually care about
Ready to stop Overpaying for Google Ads?
Schedule a strategy call. We’ll audit your current performance, show you exactly where money is leaking, and outline what a partnership would look like.