Stories like this have been spreading fast in the past few years, through online forums, weight-loss clinics and news headlines. They describe people taking diabetes and weight-loss drugs such as semaglutide (also marketed as Wegovy) and tirzepatide (sold as Mounjaro or Zepbound) who find themselves suddenly able to shake long-standing addictions to cigarettes, alcohol and…
read moreOpenAI has announced a new call for research proposals exploring the intersection of artificial intelligence and mental health. As AI tools become more capable and widely used, the organization expects they will increasingly be applied in more personal and emotionally sensitive contexts. According to OpenAI, recent efforts have focused on improving how its models recognize…
read moreWhat Does This Mean for Your Business Ads? If your business runs ads with a phone number — for example, lead generation, service ads, or local campaigns — you need to act fast. Any phone number that has been previously reported, misused, or linked with spam or fake listings could trigger ad disapproval or even…
read moreAt the center of nearly every failed admission is a single administrative mechanism: prior authorization. The American Medical Association’s 2023 survey found that 95 percent of clinicians report that prior authorization delays care. The Government Accountability Office reported that one in three requests for addiction treatment services is initially denied or returned for additional justification. For…
read moreOriginally published by Healthcare Marketing Hub.
read moreOriginally published by eMarketer on November 13, 2025. Reporting by Jeremy Goldman. First previewed at Google Marketing Live in May, these systems mark the company’s next major step in embedding hands-free, context-aware AI throughout its ad ecosystem. How it works: Together, the two tools effectively turn Google Ads and Analytics into guided, AI-driven workspaces for…
read moreOriginally published by Behavioral Health Business (BHB+) on November 12, 2025. Reporting by Ashleigh Hollowell. Harm reduction services could face new funding challenges as the practice loses favor with the federal government. consolidated the Substance Abuse and Mental Health Services Administration (SAMHSA) into a new entity. Shortly after, the administration also executive order issued by President Trump…
read moreOriginally published by The Alliance for Rights and Recovery on October 13, 2025. Additional reporting from Inside Health Policy, October 6, 2025. Alliance Alert:cSources indicate that SAMHSA may be the first agency to roll into new “Administration for a Health America,” a move that would consolidate it with the Centers for Disease Control and Prevention…
read moreIn the competitive landscape of healthcare marketing, achieving a reduction in cost-per-admission is a formidable challenge, yet one that we successfully tackled for a Midwestern Intensive Outpatient Program (IOP). By employing a meticulous analysis of our marketing data, we pinpointed areas ripe for improvement. The key lay in optimizing targeting strategies, refining our messaging, and…
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