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Justin Orden
Justin Orden
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The 2026 GenAI Search Playbook
The way families and individuals discover treatment options is changing faster than at any point in the last two decades. For years, visibility meant ranking high on Google, creating educational content, and capturing broad awareness at the top of the funnel. Programs could reliably generate inquiries by producing enough content to appear wherever a client…
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How AI Decides Which Treatment Centers To Recommend And How To Make Sure Yours Is One Of Them
AI is designed to protect users and reduce risk. That means it prioritizes a few key factors when deciding which programs to highlight. One of the biggest is identity consistency. Your name, phone number, services, address, and descriptions should match everywhere. Even small mismatches create doubt. Reputation also plays a major role. AI pays close…
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