Originally published by eMarketer on November 13, 2025. Reporting by Jeremy Goldman. First previewed at Google Marketing Live in May, these systems mark the company’s next major step in embedding hands-free, context-aware AI throughout its ad ecosystem. How it works: Together, the two tools effectively turn Google Ads and Analytics into guided, AI-driven workspaces for…
read moreOriginally published by The Alliance for Rights and Recovery on October 13, 2025. Additional reporting from Inside Health Policy, October 6, 2025. Alliance Alert:cSources indicate that SAMHSA may be the first agency to roll into new “Administration for a Health America,” a move that would consolidate it with the Centers for Disease Control and Prevention…
read moreMore than 100 jobs got cut from SAMHSA this week. That's on top of the several hundred eliminated earlier this year. The Substance Abuse and Mental Health Services Administration (the federal agency that's been the backbone of addiction treatment infrastructure since George H.W. Bush was president) has had its workforce cut nearly in half. If…
read moreA mom calls in tears at 9:14 p.m. Her son overdosed last weekend. She's been sleeping with one eye open for months. The rep answers, thanks her for calling, and asks for his date of birth and insurance member ID. You can feel it through the recording - the air just goes out of the…
read moreIn the competitive landscape of healthcare marketing, achieving a reduction in cost-per-admission is a formidable challenge, yet one that we successfully tackled for a Midwestern Intensive Outpatient Program (IOP). By employing a meticulous analysis of our marketing data, we pinpointed areas ripe for improvement. The key lay in optimizing targeting strategies, refining our messaging, and…
read moreNavigating the complexities of technical SEO can be daunting, especially for treatment centers aiming to enhance their digital footprint. A solid grasp of SEO fundamentals is essential for these centers to stand out in a competitive healthcare landscape. As we explore how to optimize website structure, boost page speed, and ensure mobile compatibility, treatment centers…
read moreExploring the complexities of local SEO can be a challenging task for multi-facility operators aiming to improve their online visibility across different locations. This guide offers a strategic method to mastering local SEO, concentrating on optimizing Google My Business listings, handling online reviews, and creating location-specific content strategies. As operators work to capture the interest…
read moreThe marketing strategies for mental health and substance use, while both aiming to foster well-being, diverge in their approach due to distinct audience sensitivities, messaging strategies, regulatory considerations, and platform selection. Mental health campaigns often prioritize creating a supportive narrative that encourages empowerment and destigmatization, whereas substance use marketing focuses on recovery and practical resources…
read moreIn the ever-changing terrain of addiction treatment marketing, understanding the nuances of key terminology is vital for crafting impactful strategies. As we set off on this journey, consider how precision in language can transform outreach efforts, and contemplate which terms might redefine your approach to marketing in this important field. Key Marketing Concepts In the…
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