AI advancements and searching, streaming, scrolling, and shopping. This is happening at an immense scale on our platforms. According to a survey with Ipsos, 83% of global consumers report using Google and/or YouTube on a daily basis, which is significantly higher than any other online platforms.1 Because we see this activity at a scale no…
read moreThe way families and individuals discover treatment options is changing faster than at any point in the last two decades. For years, visibility meant ranking high on Google, creating educational content, and capturing broad awareness at the top of the funnel. Programs could reliably generate inquiries by producing enough content to appear wherever a client…
read moreStories like this have been spreading fast in the past few years, through online forums, weight-loss clinics and news headlines. They describe people taking diabetes and weight-loss drugs such as semaglutide (also marketed as Wegovy) and tirzepatide (sold as Mounjaro or Zepbound) who find themselves suddenly able to shake long-standing addictions to cigarettes, alcohol and…
read moreOpenAI has announced a new call for research proposals exploring the intersection of artificial intelligence and mental health. As AI tools become more capable and widely used, the organization expects they will increasingly be applied in more personal and emotionally sensitive contexts. According to OpenAI, recent efforts have focused on improving how its models recognize…
read moreWhat Does This Mean for Your Business Ads? If your business runs ads with a phone number — for example, lead generation, service ads, or local campaigns — you need to act fast. Any phone number that has been previously reported, misused, or linked with spam or fake listings could trigger ad disapproval or even…
read moreAI is designed to protect users and reduce risk. That means it prioritizes a few key factors when deciding which programs to highlight. One of the biggest is identity consistency. Your name, phone number, services, address, and descriptions should match everywhere. Even small mismatches create doubt. Reputation also plays a major role. AI pays close…
read moreOriginally published by eMarketer on November 13, 2025. Reporting by Jeremy Goldman. First previewed at Google Marketing Live in May, these systems mark the company’s next major step in embedding hands-free, context-aware AI throughout its ad ecosystem. How it works: Together, the two tools effectively turn Google Ads and Analytics into guided, AI-driven workspaces for…
read moreGet must-know updates, benchmarks, expert guides, and invites to webinars, built for rehab operators and decision-makers.
