The 2026 GenAI Search Playbook
The way families and individuals discover treatment options is changing faster than at any point in the last two decades. For years, visibility meant ranking high on Google, creating educational content, and capturing broad awareness at the top of the funnel. Programs could reliably generate inquiries by producing enough content to appear wherever a client…
read moreWill blockbuster obesity drugs revolutionize addiction treatment?
Stories like this have been spreading fast in the past few years, through online forums, weight-loss clinics and news headlines. They describe people taking diabetes and weight-loss drugs such as semaglutide (also marketed as Wegovy) and tirzepatide (sold as Mounjaro or Zepbound) who find themselves suddenly able to shake long-standing addictions to cigarettes, alcohol and…
read moreOpenAI announces research grants focused on AI and mental health
OpenAI has announced a new call for research proposals exploring the intersection of artificial intelligence and mental health. As AI tools become more capable and widely used, the organization expects they will increasingly be applied in more personal and emotionally sensitive contexts. According to OpenAI, recent efforts have focused on improving how its models recognize…
read moreGoogle Ads Policy Update November 2025
What Does This Mean for Your Business Ads? If your business runs ads with a phone number — for example, lead generation, service ads, or local campaigns — you need to act fast. Any phone number that has been previously reported, misused, or linked with spam or fake listings could trigger ad disapproval or even…
read moreHow AI Decides Which Treatment Centers To Recommend And How To Make Sure Yours Is One Of Them
AI is designed to protect users and reduce risk. That means it prioritizes a few key factors when deciding which programs to highlight. One of the biggest is identity consistency. Your name, phone number, services, address, and descriptions should match everywhere. Even small mismatches create doubt. Reputation also plays a major role. AI pays close…
read moreGoogle’s Agentic AI for Ad Buying is Part of a New Industry Norm
Originally published by eMarketer on November 13, 2025. Reporting by Jeremy Goldman. First previewed at Google Marketing Live in May, these systems mark the company’s next major step in embedding hands-free, context-aware AI throughout its ad ecosystem. How it works: Together, the two tools effectively turn Google Ads and Analytics into guided, AI-driven workspaces for…
read moreSAMHSA First Agency to be Combined into new Administration for Administration for a Healthy America
Originally published by The Alliance for Rights and Recovery on October 13, 2025. Additional reporting from Inside Health Policy, October 6, 2025. Alliance Alert:cSources indicate that SAMHSA may be the first agency to roll into new “Administration for a Health America,” a move that would consolidate it with the Centers for Disease Control and Prevention…
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