Google Ads Policy Update November 2025

Google Ads has officially announced a major update that every business owner and advertiser must know – Google Ads Policy Update November 2025. Starting December 10, 2025, Google will update the Unacceptable Phone Number section under its Destination Requirements Policy.

This update means that any phone number linked to fraudulent activity or with a history of policy violations will be considered unacceptable in ads.

Google will begin enforcing this rule from December 10, 2025, and the enforcement process will ramp up gradually over the following 8 weeks.

What Does This Mean for Your Business Ads?

If your business runs ads with a phone number — for example, lead generation, service ads, or local campaigns — you need to act fast.

Any phone number that has been previously reported, misused, or linked with spam or fake listings could trigger ad disapproval or even account suspension.

Google’s goal is clear: protect users from scams and ensure advertisers maintain trust and transparency.

Key Takeaways from the Update

• The policy now explicitly bans phone numbers associated with fraudulent or deceptive activity.
• Numbers linked with a history of policy violations will also be disapproved.
• The policy comes into effect on December 10, 2025, with full enforcement by early 2026.
• Businesses must verify that all contact details in their ads are authentic and compliant.

What You Should Do Right Now

To make sure your ads are not affected, here are some immediate steps:

1. Verify All Contact Numbers
   Make sure your phone number is active, business-owned, and consistent across your website, landing pages, and ad copies.
2. Avoid Virtual or Shared Numbers
   Google can detect reused or suspicious numbers that appear in multiple unrelated accounts. Always use your official business number.
3. Check Your Ad Destination
   Ensure your landing pages are valid, relevant, and contain accurate business details that match your ad content.
4. Update Your Business Profile
   Keep your Google Business Profile up to date with correct phone numbers, addresses, and contact details.

Conclusion: Take Action Before December 10

Don’t wait until your ads are rejected. Review your ad accounts, verify your phone numbers, and ensure all business information complies with Google’s updated policy.

1. What is the new Google Ads policy update for 2025? The 2025 Google Ads policy update introduces stricter rules on ad content, targeting, and landing page compliance. Ads that don’t meet these updated standards may be disapproved starting December 10, 2025. Businesses need to review their campaigns to ensure adherence.
2. Which types of ads are most likely to get rejected after December 10, 2025?
   Ads that contain misleading content, unsupported claims, restricted products/services, or violate user safety and privacy guidelines are most at risk. Non-compliant landing pages or websites with poor user experience may also cause ad disapproval.
3. How can businesses avoid their ads getting rejected under the new policy?
   Businesses should review the Google Ads Policy Center for the latest requirements, ensure all ad content is accurate, update landing pages for transparency and usability, and remove prohibited content. Testing ads and using the policy compliance tools provided by Google can also reduce rejection risks.

This post was adapted from publicly available reporting by E Marketters. All credit for original reporting and analysis belongs to the respective authors and publisher. This summary was prepared by Faebl Studios for educational and informational purposes only.